![]() ![]() ![]() “When I saw the response after season one, where people were so excited about the clothes and the hair and make-up, I felt inspired to come back for season two and do something even bigger and even more interesting,” Bivens tells me. With season two, the popularity of the show grew immensely – the audience was almost double that of the first season, averaging around 16 million viewers per episode, and that’s not all that changed. Euphoria’s costume designer Heidi Bivens has created a world in which almost every single character’s personal style is so distinctive that it is instantly recognisable to fans – and is also incredibly covetable. The high-school drama has propelled its entire cast into the spotlight, with the young actors being embraced by the fashion industry in a way that has rarely been seen on this scale before – and this is in a large part because of how essential fashion is to the very essence of the show. When it comes to fashion and popular culture, it would not be an exaggeration to say that Euphoria is one of the most influential television shows in recent history. ![]()
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